After first month of launch, I learned that there's a 54% drop off from view the board to post a card. So a question I would ask myself is "how can I encourage customers to post cards?" A couple of potential solutions could be having template cards people could readily choose. There's also a big drop off (86%) from the landing page to creating a board, so I would also look into how to reduce the friction to create a board.

In addition, with the unexpected use case, I would revisit the original target audience we want to aim for and discuss with the team on what scenario we'd like to focus on, considering the potential monetization opportunity.